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Strategic Management: Creating Competitive Advantages

 
 
 
 
Strategic Management: Creating Competitive Advantages
Author: Gregory Dess - G.T. (Tom) Lumpkin - Alan Eisner
ISBN 13: 9780077246266
ISBN 10: 77246268
Edition: 5
Publisher: McGraw-Hill Education
Publication Date: 2009-09-21
Format: Paperback
Pages: 560
List Price: $281.82
 
 

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases.

This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.