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Introduction to Mass Communication: Media Literacy and Culture, Updated Edition

 
 
 
 
Introduction to Mass Communication:  Media Literacy and Culture, Updated Edition
Author: Stanley Baran
ISBN 13: 9780077286408
ISBN 10: 77286405
Edition: 6
Publisher: McGraw-Hill Education
Publication Date: 2010-01-19
Format: Paperback
Pages: 528
List Price: N/A
 
 

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.