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Marketing Strategy: A Decision-Focused Approach

 
 
 
 
Marketing Strategy: A Decision-Focused Approach
Author: Orville Walker - John Mullins
ISBN 13: 9780078028946
ISBN 10: 78028949
Edition: 8
Publisher: McGraw-Hill Education
Publication Date: 2013-01-24
Format: Paperback
Pages: 384
List Price: N/A