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Global Marketing: Contemporary Theory, Practice, and Cases

 
 
 
 
Global Marketing: Contemporary Theory, Practice, and Cases
Author: Ilan Alon - Eugene Jaffe
ISBN 13: 9780078029271
ISBN 10: 78029279
Edition: 1
Publisher: McGraw-Hill/Irwin
Publication Date: 2012-02-07
Format: Paperback
Pages: 624
List Price: N/A