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Transnational Management: Text, Cases & Readings in Cross-Border Management

 
 
 
 
Transnational Management: Text, Cases & Readings in Cross-Border Management
Author: Christopher Bartlett - Paul Beamish
ISBN 13: 9780078137112
ISBN 10: 7813711
Edition: 6
Publisher: McGraw-Hill Education
Publication Date: 2010-03-02
Format: Hardcover
Pages: 800
List Price: N/A
 
 

TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.