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Marketing of Agricultural Products (9th Edition)

Marketing of Agricultural Products (9th Edition)
Author: Richard L. Kohls - Joseph N. Uhl
ISBN 13: 9780130105844
ISBN 10: 130105848
Edition: 9
Publisher: Prentice Hall
Publication Date: 2001-07-29
Format: Hardcover
Pages: 544
List Price: $183.20

The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions.

This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics.

For farmers, consumers, or those in food marketing.


Discusses food marketing systems, covering the phases of food marketing from farmers and farm supply industries to food distribution and consumer interests. Emphasizes marketing as a productive, value- adding process for readers with little or no experience in economics. The text also develops and applies analytical tools for decision making and problem solving while integrating various approaches to food marketing systems. Also discusses co-ops, global food markets, risk management in agriculture, agricultural business management careers, and the growing concern of food quality. Annotation c. by Book News, Inc., Portland, Or.