This long-time, best-selling text is the single most comprehensive fashion industry text available today. Written by authors with extensive industry ties and business savvy, the text provides an overview of the fashion sectors from a business perspective. The text meshes the excitement of the industry with the business view required to succeed in the industry. In its authoritative, lively, and easy-to-read approach, the text examines the various segments of the industry within the unifying context of the total fashion pipeline.
Includes a bottom-line business perspective, timely examples from author's extensive industry contacts, extensive resource information, readings, and much more.
For anyone interested in an Introduction to the Fashion Industry.