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Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

 
 
 
 
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
Author: Craig S. Fleisher - Babette Bensoussan
ISBN 13: 9780130888525
ISBN 10: 130888524
Edition: 1
Publisher: Pearson
Publication Date: 2002-04-08
Format: Paperback
Pages: 457
List Price: $176.00
 
 

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality.

Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

Booknews

In an effort to have competitive analysis (CI) share the spotlight with strategic planning, Fleisher (management, U. of New Brunswick- Saint John, Canada) and Bensoussan (The MindShifts Group Pty. Ltd., Sydney, Australia) offer what they contend is the first book entirely devoted to CI management. They detail the background, strategic rationale, strengths, weaknesses, implications, and processes of applying two dozen techniques including GE business screen matrix, blindspot analysis, technology life cycle analysis, and sustainable growth rate analysis. Includes boxed case studies. Annotation c. Book News, Inc., Portland, OR (booknews.com)