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Bringing New Technology to Market

Bringing New Technology to Market
Author: Kathleen R. Allen
ISBN 13: 9780130933737
ISBN 10: 130933732
Edition: 1
Publisher: Pearson
Publication Date: 2002-07-18
Format: Hardcover
Pages: 367
List Price: $205.00

This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment.

A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations.

For potential entrepreneurs and corporate venturers.


In this textbook intended for one-semester graduate-level business courses, Allen (business, U. of Southern California) examines issues of the transfer and commercialization of technology. She covers patent issues and business models, examining the development of business strategy in thematic chapters that proceed from the conceptualization of a technological plan, through product development strategies and financial strategies, and on to implementation and marketing. Annotation c. Book News, Inc., Portland, OR