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No Holds Barred: Negativity in United States Senate Campaigns

 
 
 
 
No Holds Barred: Negativity in United States Senate Campaigns
Author: Kim Fridkin Kahn - Patrick J. Kenney
ISBN 13: 9780130977601
ISBN 10: 130977608
Edition: 1
Publisher: Pearson
Publication Date: 2003-08-23
Format: Paperback
Pages: 144
List Price: $56.40
 
 

This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics—especially the voters.