Apparel Manufacturing: Sewn Product Analysis is designed to provide a conceptual framework of the manufacturing process for future apparel professionals. It helps students understand the complex decision making involved in marketing, merchandising, and producing apparel to meet the needs of the target customer. Our intent, is to provide a global, integrated perspective so that readers will understand the interrelationships among processes and decisions.
The content is divided into five parts that focus on the factors that determine the cost, price, quality, performance, and value of garments.
Organized into five parts that reflect the factors determining cost, price, quality, performance, and value of garments, this text is designed to provide an understanding of garment manufacturing and the decision making involved in marketing, merchandising, and producing apparel. Glock and Kunz, both of Iowa State University, consulted professionals in apparel manufacturing about the operation of their businesses and response to their markets in order to provide an insider's view of the field. Chapters discuss topics such as marketing strategies, quality control in a global context, clothing design and specifications, and materials selection. Annotation c. Book News, Inc., Portland, OR (booknews.com)