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Profitable Menu Planning (4th Edition)

Profitable Menu Planning (4th Edition)
Author: John A. Drysdale - Jennifer A. Galipeau
ISBN 13: 9780131196803
ISBN 10: 131196804
Edition: 4
Publisher: Pearson
Publication Date: 2008-01-08
Format: Hardcover
Pages: 384
List Price: $153.80

Exceptionally thorough, this volume offers single-volume coverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.


A guide for students, managers, and owners in the food service industry. Considers researching the type of customer and restaurant, financial matters, nutrition, legal aspects, layout and printing, and a range of specialized menus from fast foods to banquets. Also discusses the menu as a management tool. First published in 1994 and here significantly revised in both content and layout. The 3.5<"> disk requires Windows and Excel and contains programs to cost meals. Includes a glossary of foreign words without pronunciation. No bibliography. Annotation c. by Book News, Inc., Portland, Or.