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Apparel Product Design and Merchandising Strategies

Apparel Product Design and Merchandising Strategies
Author: Cynthia L. Regan
ISBN 13: 9780131197596
ISBN 10: 131197592
Edition: 1
Publisher: Prentice Hall
Publication Date: 2007-09-17
Format: Hardcover
Pages: 460
List Price: $132.80

Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process.

Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive in it.

Professionals working in Apparel Manufacturing and New Product Development within the Fashion Design Industry.