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Guide to Media Relations (Guide to Business Communication Series)

Guide to Media Relations (Guide to Business Communication Series)
Author: Irv Schenkler - Tony Herrling
ISBN 13: 9780131405677
ISBN 10: 131405675
Edition: 1
Publisher: Pearson
Publication Date: 2003-07-13
Format: Paperback
Pages: 144
List Price: $35.00

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business.

This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media.

For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.