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Principles of Marketing (Principles of Marketing)

 
 
 
 
Principles of Marketing (Principles of Marketing)
Author: Philip Kotler - Gary Armstrong
ISBN 13: 9780131469181
ISBN 10: 131469185
Edition: 11th
Publisher: Prentice Hall
Publication Date: 2005-02-11
Format: Hardcover
Pages: 768
List Price: $198.67