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Essentials of Strategic Management (4th Edition)

Essentials of Strategic Management (4th Edition)
Author: J. David Hunger - Thomas L. Wheelen
ISBN 13: 9780131485235
ISBN 10: 131485237
Edition: 4
Publisher: Prentice Hall
Publication Date: 2006-05-04
Format: Paperback
Pages: 208
List Price: $105.56

Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.

Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis

For professionals in fields of strategic planning and competitive strategy.