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Business in Action (3rd Edition)

Business in Action (3rd Edition)
Author: Courtland L. Bovee - John V. Thill
ISBN 13: 9780131492660
ISBN 10: 131492667
Edition: 3
Publisher: Prentice Hall
Publication Date: 2004-12-31
Format: Paperback
Pages: 504
List Price: $117.33

Business in Action, 3/E  is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read  for people just entering the corporate job market.


A text on business fundamentals, offering a wealth of skill-building activities, team and Internet exercises, color photos and graphics, chapter-opening vignettes, and an entrepreneurial focus. Material is presented in a conversational tone in a user-friendly magazine layout. Includes integrated coverage of e-business in chapter material, boxed readings, and cases. Other learning features include review, critical thinking, and application questions, and chapter glossaries. Bov<'e>e teaches business administration at Grossmont College. Thill is chief executive officer of Communication Specialists of America. Annotation c. Book News, Inc., Portland, OR (booknews.com)