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Microeconomics: Principles, Applications, and Tools (5th Edition)

 
 
 
 
Microeconomics: Principles, Applications, and Tools (5th Edition)
Author: Arthur O'Sullivan - Steven M. Sheffrin - Steve Per
ISBN 13: 9780131572836
ISBN 10: 131572830
Edition: 5
Publisher: Prentice Hall
Publication Date: 2006-12-09
Format: Paperback
Pages: 448
List Price: $170.67
 
 

The book provides a clear, concise, and accessible presentation of key points.

Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes).

For financial professionals and analysts.