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Visual Composing: Document Design for Print and Digital Media

 
 
 
 
Visual Composing: Document Design for Print and Digital Media
Author: Kathryn Riley - Jo Mackiewicz
ISBN 13: 9780131706743
ISBN 10: 131706748
Edition: 1
Publisher: Longman
Publication Date: 2010-05-31
Format: Paperback
Pages: 288
List Price: $113.60
 
 

Moving beyond a how-to book, Visual Composing explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.