Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Merchandising of Fashion Products

Merchandising of Fashion Products
Author: Doris H. Kincade - Fay Y. Gibson
ISBN 13: 9780131731257
ISBN 10: 131731254
Edition: 1
Publisher: Pearson
Publication Date: 2009-02-22
Format: Paperback
Pages: 655
List Price: $127.40

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.