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Electronic Commerce: From Vision to Fulfillment (3rd Edition)

 
 
 
 
Electronic Commerce: From Vision to Fulfillment (3rd Edition)
Author: Elias M. Awad
ISBN 13: 9780131735217
ISBN 10: 131735217
Edition: 3
Publisher: Prentice Hall
Publication Date: 2006-02-26
Format: Paperback
Pages: 576
List Price: $147.00
 
 

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.