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Strategic Marketing for Non-Profit Organizations (7th Edition)

 
 
 
 
Strategic Marketing for Non-Profit Organizations (7th Edition)
Author: Alan R Andreasen - Philip T. Kotler
ISBN 13: 9780131753723
ISBN 10: 13175372
Edition: 7
Publisher: Pearson
Publication Date: 2007-10-20
Format: Paperback
Pages: 504
List Price: $265.80
 
 

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.