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Fashion Retailing: A Multi-Channel Approach

Fashion Retailing: A Multi-Channel Approach
Author: Ellen Diamond Ajunct Faculty
ISBN 13: 9780131776821
ISBN 10: 131776827
Edition: 1
Publisher: Prentice Hall
Publication Date: 2005-01-20
Format: Paperback
Pages: 432
List Price: $124.20

The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.

Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion.

An excellent handbook for retail executives and managers in the field.