Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:
A textbook that meets all AACSB guidelines for the business policy and strategic management course at both the graduate and undergraduate level. Pivots on the themes that global factors affect virtually all strategic decision, that information technology is a vital strategic management tool, and that preserving the natural environment is a vital strategic issue. Incorporates changes in the business climate, new research, and updated examples since the previous edition in 1997 (first in 1991). Also new is an associated World Wide Web site with a range of resources. The text itself comprises 350 pages, after which over 500 pages of cases are presented in separately numbered pages; the arrangement puts the index inconveniently in the middle of the volume. Annotation c. by Book News, Inc., Portland, Or.