Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Strategic Marketing Problems: Cases and Comments (11th Edition)

Strategic Marketing Problems: Cases and Comments (11th Edition)
Author: Roger Kerin - Robert Peterson
ISBN 13: 9780131871526
ISBN 10: 131871528
Edition: 11
Publisher: Prentice Hall
Publication Date: 2006-09-30
Format: Hardcover
Pages: 736
List Price: $204.00

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.


Forty-three contemporary cases challenge readers to perform meaningful quantitative and qualitative analyses in the context of actual marketing management problems. Forty-two percent of the cases are dated since 1995. They deal with issues encountered by well-known companies such as Southwest Airlines, Procter & Gamble, and Pharmacia & Upjohn; issues in China, Japan, Central and South America, India, Canada, and Europe; services and not-for-profit marketing; contemporary industrial, high-technology, and business-to-business marketing settings; and ethics and responsibility. Annotation c. by Book News, Inc., Portland, Or.