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Best Practice Cases in Branding for Strategic Brand Management, 3/e

 
 
 
 
Best Practice Cases in Branding for Strategic Brand Management, 3/e
Author: Kevin Lane Keller
ISBN 13: 9780131888654
ISBN 10: 13188865
Edition: 3
Publisher: Prentice Hall
Publication Date: 2007-01-18
Format: Paperback
Pages: 382
List Price: $79.60