A best seller revision in animal learning. Mazur retains hisemphasis on operant learning. New material reflects the trendto include human subjects in several different areasincluding classical conditioning, rule-governed behavior,biological preparedness stimulus control, and others.
Textbook for undergraduate students assumes no prior knowledge of psychology. Describes principles, theories, controversies, and experiments relative to the applied field of behavior modification. Annotation c. Book News, Inc., Portland, OR (booknews.com)