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Hospitality Manager's Guide to Wines, Beers, and Spirits (2nd Edition)

 
 
 
 
Hospitality Manager's Guide to Wines, Beers, and Spirits (2nd Edition)
Author: Albert W.A. Schmid
ISBN 13: 9780132059688
ISBN 10: 132059681
Edition: 2
Publisher: Pearson
Publication Date: 2008-01-05
Format: Hardcover
Pages: 320
List Price: $125.20
 
 

This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits–from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.