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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

 
 
 
 
Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Author: Sunil Gupta - Donald Lehmann
ISBN 13: 9780132161619
ISBN 10: 132161613
Edition: 1
Publisher: FT Press
Publication Date: 2005-01-29
Format: Paperback
Pages: 224
List Price: $39.99