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Advertising (8th Edition)

 
 
 
 
Advertising (8th Edition)
Author: Sandra Moriarty - Nancy D Mitchell - William D. We
ISBN 13: 9780132224154
ISBN 10: 132224151
Edition: 8
Publisher: Prentice Hall
Publication Date: 2008-02-11
Format: Hardcover
Pages: 688
List Price: $207.00
 
 

Moriarty teaches students about effective marketing.

The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation.

For advertising professionals and business students concentrating in marketing or advertising.