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Sales Management

Sales Management
Author: Jeff Tanner - Earl D. Honeycutt - Robert C. Erffme
ISBN 13: 9780132324120
ISBN 10: 132324121
Edition: 1
Publisher: Prentice Hall
Publication Date: 2008-11-07
Format: Hardcover
Pages: 464
List Price: $209.20

Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases

For anyone looking for an up-to-date book on sales management with an emphasis on CRM.