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Market-Based Management (5th Edition)

 
 
 
 
Market-Based Management (5th Edition)
Author: Roger Best
ISBN 13: 9780132336536
ISBN 10: 132336537
Edition: 5
Publisher: Pearson
Publication Date: 2008-04-03
Format: Paperback
Pages: 544
List Price: $174.60
 
 

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.