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Entrepreneurship for Scientists and Engineers

Entrepreneurship for Scientists and Engineers
Author: Kathleen Allen
ISBN 13: 9780132357272
ISBN 10: 132357275
Edition: 1
Publisher: Pearson
Publication Date: 2009-01-18
Format: Paperback
Pages: 256
List Price: $78.80

KEY BENEFIT: Essential business lessons for turning today’s scientists and engineers into entrepreneurs in new technology companies. In today’s global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students’ first experience with entrepreneurship interesting and useful.
KEY TOPICS: Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy

As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.