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Strategic Brand Management with Best Practice Cases in Branding (3rd Edition)

 
 
 
 
Strategic Brand Management with Best Practice Cases in Branding (3rd Edition)
Author: Kevin Lane Keller
ISBN 13: 9780132366328
ISBN 10: 132366320
Edition: 3
Publisher: Prentice Hall
Publication Date: 2007-06-23
Format: Hardcover
Pages: N/A
List Price: $236.53