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Rethinking Marketing: The Entrepreneurial Imperative

 
 
 
 
Rethinking Marketing: The Entrepreneurial Imperative
Author: Minet Schindehutte - Michael Morris - Leyland Pitt
ISBN 13: 9780132393898
ISBN 10: 132393891
Edition: 1
Publisher: Pearson
Publication Date: 2008-01-12
Format: Paperback
Pages: 384
List Price: $78.80
 
 

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.

For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.