Graphic Design History traces the social and cultural role of visual communication from prehistory to the present, connecting what designers do every day to a history of innovative graphic forms and effects. It offers a unique and exciting set of critical lenses for thinking about the cultural purpose and historical dimensions of the graphic designer’s work, placing emphasis on the relevance of the history to the practices of designers today. Designed by the authors, the book is beautiful, spacious, and elegant. Clearly organized into three content-rich layers, it is informative yet lively and driven by ideas that offer ways of thinking about graphic design from a wealth of historical examples
…an excellent primer on type and typography…Although intended as a college textbook, this volume is rather elegantly written. For anyone interested in studying the continuum of printed communicationsfrom logos to posters, from the political to the commercial, from early writing to digital designDrucker, who has taught art history at Yale, and McVarish, who teaches at the California College of the Arts, provide detailed, often perceptive accounts of graphic design and its precursors.