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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

 
 
 
 
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Author: Kenneth E. Clow - Donald E. Baack
ISBN 13: 9780132538961
ISBN 10: 132538962
Edition: 5
Publisher: Prentice Hall
Publication Date: 2011-01-06
Format: Paperback
Pages: 464
List Price: $210.00