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Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)

 
 
 
 
Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package (14th Edition)
Author: Philip Kotler - Kevin Lane Keller
ISBN 13: 9780132606226
ISBN 10: 132606224
Edition: 14
Publisher: Prentice Hall
Publication Date: 2011-06-18
Format: Hardcover
Pages: 816
List Price: $289.47