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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

 
 
 
 
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Author: Kevin Lane Keller
ISBN 13: 9780132664257
ISBN 10: 132664259
Edition: 4th
Publisher: Pearson
Publication Date: 2012-08-20
Format: Hardcover
Pages: 600
List Price: $276.60