This book explores the field of experimental psychology from the standpoint of scientific methodology and methods of experimentation, rather than from specific content areas. There is a step-by-step process of effectively completing statistical analyses for major research designs used in behavioral research, and emphasizes the mutual facilitation of pure and applied research and the wise application of effective research methods to benefit society. Requires no previous background in statistics, develops a broad perspective about where sound psychological research fits within areas of public interest as well as more generally within science. This book gives special attention to ethics in human and animal research. It discusses the use of computers in psychology from historical and contemporary perspectives, and provides thorough guidance in the development of a research project from conception to written form.
This is the seventh edition of an experimental psychology textbook originally published in 1960. "This book is designed to be the foundation of an undergraduate or graduate course in experimental psychology or research methodology. Because this type of course is required for most degrees in psychology, this type of book is in great demand. The author does an adequate job of simply and clearly explaining all the concepts needed for this type of course. "This book is written primarily for students, especially for those with no previous statistical knowledge. Researchers may also find parts of this book informative as well. The author has extensive experience in this field and draws on that experience in providing numerous practical examples. "The author uses clear illustrations for important points. The references are pertinent and somewhat timely, although there are few from the past several years. Particularly valuable are the introductions to each chapter: the author concisely states the major purpose of the chapter and what the reader should gain from reading it. "This book would be a good choice for an undergraduate course in experimental psychology, especially for students who have not yet taken a course in statistics. The author does a good job of explaining the philosophy of experimentation. It is nice to see that just as much space, if not more, is given to why experiments are performed as to how they are performed. This seventh edition has several additional and updated sections, which makes it more attractive than previous ones.