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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

 
 
 
 
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
Author: Paul Farris - Neil Bendle - Phillip E. Pfeifer - D
ISBN 13: 9780134085968
ISBN 10: 134085965
Edition: 3
Publisher: Pearson FT Press
Publication Date: 2015-09-06
Format: Hardcover
Pages: 464
List Price: $54.99