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Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)
Author: Arnoldo C. Hax - Nicolas S. Majluf
ISBN 13: 9780134588940
ISBN 10: 134588940
Edition: 2
Publisher: Prentice Hall
Publication Date: 1995-12-15
Format: Hardcover
Pages: 440
List Price: $198.60

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy.

Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.


Pragmatic approach to corporate strategic planning in a globalized economy co-authored by Dr. Arnoldo Hax (management, MIT) and Dr. Nicolas Majluf (industrial and system engineering, Catholic U. of Chile) who have both had extensive experience as process consultants in a wide variety of industries. Emphasis on state of the art strategic management, its development, and implementation. Case studies illustrate concepts, using real-life applications by corporations such as Proctor and Gamble, Merck, Citibank, and General Motors. Includes flow charts, mapping, glossary, and references. Annotation c. Book News, Inc., Portland, OR (booknews.com)