Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy.
Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
Pragmatic approach to corporate strategic planning in a globalized economy co-authored by Dr. Arnoldo Hax (management, MIT) and Dr. Nicolas Majluf (industrial and system engineering, Catholic U. of Chile) who have both had extensive experience as process consultants in a wide variety of industries. Emphasis on state of the art strategic management, its development, and implementation. Case studies illustrate concepts, using real-life applications by corporations such as Proctor and Gamble, Merck, Citibank, and General Motors. Includes flow charts, mapping, glossary, and references. Annotation c. Book News, Inc., Portland, OR (booknews.com)