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Marketing Management (13th Edition)

Marketing Management (13th Edition)
Author: Phil Kotler - Kevin Keller
ISBN 13: 9780136009986
ISBN 10: 136009980
Edition: 13
Publisher: Prentice Hall
Publication Date: 2008-02-25
Format: Hardcover
Pages: 816
List Price: $217.33

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.