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Strategy and the Business Landscape (3rd Edition)

 
 
 
 
Strategy and the Business Landscape (3rd Edition)
Author: Pankaj E. Ghemawat
ISBN 13: 9780136015550
ISBN 10: 136015557
Edition: 3
Publisher: Pearson
Publication Date: 2009-07-12
Format: Paperback
Pages: 192
List Price: $101.00
 
 

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Booknews

Presents a historical perspective on business-level (versus corporate- level) strategy, while addressing contemporary debates in the field. Based on several Harvard Business School professors' experience teaching the school's first-year course on competition and strategy, the text presents important concepts succinctly and offers suggestions for further reading. Annotation c. Book News, Inc., Portland, OR (booknews.com)