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Managerial Economics (6th Edition)

Managerial Economics (6th Edition)
Author: Paul Keat - Philip K Young
ISBN 13: 9780136040040
ISBN 10: 136040047
Edition: 6
Publisher: Pearson
Publication Date: 2008-10-16
Format: Hardcover
Pages: 592
List Price: $245.20

KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry.

For business professionals looking to expand their knowledge of managerial and applied economics.