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Author: Jeffrey R. Cornwall
ISBN 13: 9780136044253
ISBN 10: 136044255
Edition: 1
Publisher: Prentice Hall
Publication Date: 2009-01-18
Format: Paperback
Pages: 176
List Price: $69.40

With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets. The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts. While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.

The Art of Bootstrapping; techniques; key fixed costs; staffing and human resources; efficient processes; for start-ups; managing a bootstrapped business; financing and day-to-day cash-flow management; creating and sustaining a bootstrapping culture.

MARKET: For entrepreneurs who find themselves unable to secure venture capital to launch their new business, bootstrapping can be the answer. Students are taught how to strictly control their finances and solve financial problems with creativity and discipline in this one-of-a-kind text.