Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


Business to Business Marketing

Business to Business Marketing
Author: Robert Vitale - Waldemar Pfoertsch - Joseph Giglie
ISBN 13: 9780136058281
ISBN 10: 136058280
Edition: 1
Publisher: Pearson
Publication Date: 2010-07-30
Format: Paperback
Pages: 552
List Price: $166.00

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing.

Introduction to Business to Business Marketing; Business to Business Environment; Customers, Organizations, and Markets; Organizational Buying and Buyer Behavior; The Legal and Regulatory Environment; Concepts and Context of Business Strategy; Market Research and Competitive Analysis; Segmenting, Targeting, and Positioning; Developing the Product, Service, and Value of The Offering; Innovation and Competitiveness; Pricing in Business to Business Marketing; Business Development and Planning; Business to Business Selling Developing and Managing the Customer Relationship; Business to Business Branding Creating and Fostering the Brand; Channel Relationships and Supply Chains; Communicating with the Market; Business Ethics and Crisis Management Case Studies

For those interested in understanding business-to-business marketing.