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Strategic Management in Action (5th Edition)

Strategic Management in Action (5th Edition)
Author: Mary A. Coulter
ISBN 13: 9780136078289
ISBN 10: 136078281
Edition: 5
Publisher: Prentice Hall
Publication Date: 2009-07-12
Format: Paperback
Pages: 336
List Price: $146.40

The strategic management text that effectively integrates strategy theory and strategy practice.

Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits

For business professionals involved in strategic planning.


A lively, conversational text with an emphasis on current examples, real cases, and practical skill-building exercises. Discussion of functional, competitive, and corporate strategy integrates coverage of formulation, implementation, and evaluation. Pedagogical features include ongoing boxed comments by three real-life managers, boxes of review and discussion questions throughout chapters, Internet boxes, and cases and questions covering a broad range of types and sizes of organizations, from Continental Airlines to the Choctaw Indian Tribe. Annotation c. by Book News, Inc., Portland, Or.