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Management Communication: A Case-Analysis Approach (4th Edition)

 
 
 
 
Management Communication: A Case-Analysis Approach (4th Edition)
Author: James S O'Rourke
ISBN 13: 9780136079767
ISBN 10: 136079768
Edition: 4
Publisher: Pearson
Publication Date: 2009-02-16
Format: Hardcover
Pages: 448
List Price: $153.40
 
 

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media

Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.