The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
A one-semester text for students of retailing and retail management who have had some exposure to marketing principles. Offers a decision-making orientation and a real-world approach focusing on both small and large retailers. Pedagogical features include detailed chapter summaries, key terms, discussion questions, and chapter and section cases, along with color photos and graphics. This seventh edition contains a new chapter on non-store and nontraditional retailing, revised material throughout, and new boxed material on technology in retailing, retailing around the world, and ethics. Other new features are chapter-opening vignettes, new cases with a video component, and an appendix on career issues. A Web site is available, with an interactive study guide, a list of sites of interest, a glossary, career information, computer exercises, and software. Annotation c. by Book News, Inc., Portland, Or.